Gabriel Damásio
Multimedia Art Director

Pritt Smash!

ADVERTISING
Agency: Cheil Brazil
Creative Director: Beto Marques
Copywriting: Cacá Belotti
Planning: Gabriela Lino, Matheus Pinto

MY ROLE
// Campaign Concept
// Key-visual
// 3D illustration
// Layout

During the pandemics, Pritt created a new way to play with it famous glue. Mixing with ingredients easily found at home, the kids and their parents could create dough.

To spread this recipe we’ve created a gang of characters ready to have bring a lot of fun.

We sent a kit to influencers containing special fun Pritt lids, cutted precisely with laser. The lids allows the children to play with the dough reusing the glue cartridge.

We developed the characters simulating the dough in 3D software. Each character is based on basic shapes like a sphere or a tube, so parents can teach the children.

With a online contest we asked the parents and the children to create a new character for the Smash Crew. Pandinha was the winner.

Pritt Smash!

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