Lelé
BRAND IDENTITY
Student Project/Miami Ad School
MY ROLE
// Business Concept
// Brand Identity
// Layouts
// Logo Design
A typical frozen drink of brazilian carnaval made into a modern and fun company.
The alcoholic Sacolés are usually homemade and sold at the streets during Carnaval We have a few industries selling non-alcoholic sacolés. But that have very little investment in branding.We have lots os homemade micro-brands of Sacolé.A frozen drink, alcoholic or not, inside of a plastic small bag, usually made at home. It´s a typical product in Brazil and very popular during the hot days of Carnaval season.
It has different names for it depending on the city. Sacolé, Geladinho, Chup-Chup, and others.
Everyone knows what it is, but there is no brand for it. That´s a good opportunity to create a fun and young brand.